Recreating the quintessential white shirt

We often turn to this timeless classic when we feel overwhelmed with options. Starch takes this sophisticated wardrobe staple and reconstructs its design to make it a truly versatile statement.

The handcrafted, contemporary silhouettes are designed to resonate with a clean and modern aesthetic, using the finest quality of cotton blends, silks and georgettes, one that will work the basic, the bar and the boardroom. Luxury in its truest sense, Starch promises you a collection that is comfortable, and yet will make a lasting impression with its detailing such as fringe, frills, ruffles, pearls, pleats and organza.

Anushka and Ushma were very clear from the day they decided to incorporate the brand that they wanted to create a sophisticated luxury brand that would reflect their own style be it crisp, classic cotton shirts for office or white silk oversized shirts for the night elevating the modest white shirt into a featured item.  They wanted to target girls of all ages who are modern, fashion-forward and love investing in quality products.

I am thrilled to introduce the first of its kind design label focused on creating dreamy white blouses for the modern woman. I feel, you can never have enough white shirts in your closet, and this is your one stop shop for it.  Always being fashion forward, White has been a timeless classic and for me, that is at the heart of starch. We probably also see Starch growing and diversifying to dabble in haute couture colour trends as a capsule collection sometime in the future.” Says Anushka. 

Ushma adds saying, “Our garments versatility is testament to it’s enduring appeal and the options for reinvention and creativity are multiple. Dressed up or down this garment injects elegance into any outfit”

Don't you love a classic white shirt, which stands for authority, sophistication and elegance?

Starch is your quintessential wardrobe staple just like the energy staple for your body !

The brand is a niche and it is for anyone who knows and believes that a white shirt is the best thing since sliced bread !


Ushma vaidya, is a BA graduate of NMIMS University. She has done her Masters in Fashion Design Womenswear from the Istituto Marangoni in London. Having worked with Manish Malhotra as a stylist and managing his production for two years, Ushma honed her skills and has successfully started her own Fashion label for Indian wear under Ushma Vaidya Label three years ago. 

Anushka Rajan Doshii is a graduate of Babson College in Boston, where she received her Bachelors of Science Degree in Entrepreneurship and Marketing. She is a Social Entrepreneur, who began her own jewellery label and lifestyle brand Acmeshka, which aims to spread infinite positivity, Midday named her the ‘Girl Uninterrupted’ as she co-wrote and was the creative producer on her first Bollywood film Irada, which went on to win a national award for best film environment conservation this year. Spreading her wings, building on lifestyle brands, she believes Starch is a lifestyle too! Whenever asked what her job is she says “Everything that is on my bucket list”!

Inception of Starch

Starch was started by Anushka Rajan and Ushma Vaidya.  Always being fashion forward with a keen eye to detail, Anushka has always stuck to white as her go- to colour. Anushka’s entrepreneurial abilities and strength along with Ushma’s fashion design background, understanding of the production and technical made them join forces and create Starch.  Both their fashion sensibilities met and they felt there was the void in the market.

Starch uses the finest quality of fabrics and design. They use iconic Designs in contemporary interpretations. versitality in simplicity - Clean structured white Shirts made out of lovely cotton and silk blends, the detailing such as fringe, frills, ruffles, pearls, pleats and organza turning a wardrobe staple into a flattering high fashion product.


Join the tribe & #GetStarched !